The Origins Of Myth - How to build your brand story with Black Lab Films

Since the dawn of human existence, myths have woven intricate tales that bridge the gap between the known and the unknown, the tangible and the ethereal. These stories, rich in symbolism, mystery, and universal truths, offer insights into the very essence of our species. As we journey through the annals of history, it becomes evident that myths are not mere fables; they are the echoes of our collective imagination and the most profound manifestation of human expression. Black Lab Films were founded in a belief that story-telling is central to forging a brand- audience, and in turn a brand-community. It doesn’t matter how far we venture into the future, armed with future tech, story still matters. It underpins strategy, communication, cultural identity, and our personal relationships.

The origin of myths is rooted in the primal need to make sense of a world that often defied understanding. In ancient civilizations, myths served as narratives that explained natural phenomena, human origins, and the intricacies of existence itself. They were the early attempts to comprehend the enigmatic forces that shaped the universe and to imbue everyday life with a sense of purpose and meaning. We still search for that meaning today, but now it’s through our favourite 

Brands, which are so much more than three dimensional purchases, products we hold in our hands, or services that we use, as if mere mechanics, they are emotional lifestyle beliefs, values and experiences – they are the purpose and meaning of myths capitalized!